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Post by account_disabled on Jan 29, 2024 9:21:28 GMT
Today our pharmacy is a place where you want to go just to take a break from a hard day. How did the full-scale war affect the pharmacy chain? Can we say that for pharma, a crisis is an opportunity? As with all Ukrainian business, the war affected pharmaceutical retail in two ways: a push and a slap in the face at the same time. Many of the chain's pharmacies were completely destroyed, especially in combat zones.
The pharmacists at the Good Day pharmacy worked Buy Bulk SMS Service in difficult conditions, went through many tests, and continued to provide medications to those who needed it. At the same time, the war turned out to be an incentive for us to help people even more and take care of their health. We decided to expand the network and open new pharmacies in regions where we saw an increase due to internally displaced persons.
Because it is important for us to be close to the client. Key focuses of the marketing strategy for 2023 What strategy has been determined for 2023? Have crisis situations been taken into account based on the experience of last year? We have defined a general strategy for 2023, the main goal of which is to be close to customers. During the war, the value of our life and health increased significantly, like that of every Ukrainian.
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